Page summary

https://xelta.ai/ai-tool/smart-ad

Tested 2026-10-07 05:45:20 using Chrome 150.0.7871.46 (runtime settings)

SummaryWaterfallMetricsRenderingCoachPageXrayCPUThird party

This page is fast to paint and visually stable, but a little janky to interact with, loose on best practices, weak on user privacy and heavy to download.

74 / 100
Coach overall
73 / 100
Performance
83 / 100
Best practice
71 / 100
Privacy

How it loaded →

0 → 2.167 s · median run
Frame at 0 ms
start
Frame at 800 ms
800 ms
Frame at 1100 ms
Largest paint1.100 s
Frame at 1500 ms
1.500 s
Frame at 1800 ms
1.800 s
Frame at 2200 ms
Complete2.200 s
567 ms
First Visual Change
984 ms
Speed Index
1.000 s
Visual Complete 85%
2.167 s
Last Visual Change
TTFB371 msLCP1.008 sTBT274 msCLS0.02

What to act on · top recommendations

Don't scale images in the browser

0 / 100

The page has 34 images that are scaled more than 100 pixels. It would be better if those images are sent so the browser don't need to scale them.

Avoid using Google Tag Manager.

0 / 100

The page is using Google Tag Manager, this is a performance risk since non-tech users can add JavaScript to your page.

Avoid CPU Long Tasks

0 / 100

The page has 10 CPU long tasks with the total of 798 ms. The total blocking time is 274 ms and 1 long task before first contentful paint with total time of 74 ms. However the CPU Long Task is depending on the computer/phones actual CPU speed, so you should measure this on the same type of the device that your user is using. Use Geckoprofiler for Firefox or Chromes tracelog to debug your long tasks.

Google Web Vitals

min · median · mean · max of 1 run
MetricMinMedianMeanMax
Time To First Byte (TTFB)371 ms371 ms371 ms371 ms
Largest Contentful Paint (LCP)1.008 s1.008 s1.008 s1.008 s
Cumulative Layout Shift (CLS)0.01910.01910.01910.0191

Visual Metrics

min · median · mean · max of 1 run
MetricMinMedianMeanMax
First visual change567 ms567 ms567 ms567 ms
Last visual change2.167 s2.167 s2.167 s2.167 s
Speed index984 ms984 ms984 ms984 ms
Visual readiness1.600 s1.600 s1.600 s1.600 s
Visual complete 851.000 s1.000 s1.000 s1.000 s
Visual complete 951.200 s1.200 s1.200 s1.200 s
Visual complete 992.167 s2.167 s2.167 s2.167 s

CPU

min · median · mean · max of 1 run
MetricMinMedianMeanMax
Total Blocking Time274 ms274 ms274 ms274 ms
Max Potential FID162 ms162 ms162 ms162 ms
CPU long tasks 10101010
CPU last long task happens at2.163 s2.163 s2.163 s2.163 s

More metrics

min · median · mean · max of 1 run
MetricMinMedianMeanMax
First paint588 ms588 ms588 ms588 ms
Load event end1.155 s1.155 s1.155 s1.155 s

Waterfall

Run 1 SpeedIndex median

First paintFCPLCPDOMContentLoadedDOM interactiveLoadRender-blockingRedirectError

Rendering

Run 1 · median
0.000 s
0s1s2s

The red band on the timeline marks when the main thread was busy with long tasks: moments when the page could not paint or respond, however the video looks.

Download video

Filmstrip

19 frames

Use --filmstrip.showAll to show all filmstrips.

Frame at 0 ms
0 ms
0 %
Frame at 500 ms
500 ms
0 %
Frame at 600 ms
600 ms
12 %
Frame at 700 ms
700 ms
12 %
Frame at 800 ms
800 ms
13 %
Frame at 900 ms
900 ms
13 %
Frame at 1.000 s
1.000 s
89 %
Frame at 1.100 s
1.100 s
90 %
Frame at 1.200 s
1.200 s
96 %
Frame at 1.300 s
1.300 s
96 %
Frame at 1.400 s
1.400 s
96 %
Frame at 1.500 s
1.500 s
96 %
Frame at 1.600 s
1.600 s
96 %
Frame at 1.700 s
1.700 s
96 %
Frame at 1.800 s
1.800 s
96 %
Frame at 1.900 s
1.900 s
96 %
Frame at 2.000 s
2.000 s
97 %
Frame at 2.100 s
2.100 s
98 %
Frame at 2.200 s
2.200 s
100 %

Click a frame to seek the video to that moment. The dot marks frames where the page changed visually.

Why was rendering delayed?

Rendering was not meaningfully delayed. First paint landed at 588 ms on a 371 ms first byte; the 3 render-blocking requests were done by 450 ms and the remaining ~138 ms is style and layout work. The largest paint followed at 1.008 s.

Want to see how much CSS style-recalculation work delayed FCP and LCP, plus CPU long tasks? Run with --cpu.

Render blocking requests

30 requests · 499.7 KB

Blocking requests delay both paints: the browser renders nothing until they arrive, so they push First Contentful Paint and everything after it, including the largest paint (LCP). Requests that block the parser inside the body stall everything after them in the document. Load JavaScript with defer or async, and keep non-critical CSS off the critical path with media attributes. Bars show when each request loaded on a clock that runs to the last paint (the dashed line is FCP, the clock ends at LCP); the gap after the bars is style and layout work. Web fonts are context, not blockers: text renders invisible or in a fallback face while they load, so a font finishing after a paint is the classic reason text changed late.

RequestWhen it loadedTransferDownload
document
xelta.ai · TTFB 371 ms
373 ms
31.2 KB372 ms
css · xelta.ai
48 ms
94.0 KB48 ms
css · xelta.ai
43 ms
926 B43 ms
css · xelta.ai
31 ms
1.2 KB31 ms
1nc963b87-hng.jspotentially blocking
javascript · xelta.ai
176 ms
73.3 KB176 ms
25ym4jnna99b5.jspotentially blocking
javascript · xelta.ai
170 ms
48.8 KB170 ms
1rttzs2jjmcrm.jspotentially blocking
javascript · xelta.ai
166 ms
44.0 KB166 ms
0cmyvd9l216yh.jspotentially blocking
javascript · xelta.ai
158 ms
16.5 KB158 ms
2davzdixtsrdf.jspotentially blocking
javascript · xelta.ai
156 ms
20.1 KB156 ms
22 more requests
all done by 635 ms
201.0 KB
LCP resource
videoeditorherobg.png — downloaded by 828 ms, rendered at 1.008 s
27 ms
11.9 KB27 ms
web font · xelta.ai · finished after first paint
31 ms
8.6 KB31 ms
web font · xelta.ai · finished after first paint
35 ms
65.6 KB35 ms
web font · xelta.ai · finished after first paint
35 ms
8.9 KB35 ms
0252 ms756 msFCP 588 msLCP 1.008 s

Coach

The coach helps you find performance problems on your web page using web performance best practice rules. And gives you advice on privacy and best practices. Tested using Coach-core version 9.2.1.

Performance advice

73
1 error12 warnings3 info
warn(0)Don't scale images in the browseravoidScalingImages

The page has 34 images that are scaled more than 100 pixels. It would be better if those images are sent so the browser don't need to scale them.

It's easy to scale images in the browser and make sure they look good in different devices, however that is bad for performance! Scaling images in the browser takes extra CPU time and will hurt performance on mobile. And the user will download extra kilobytes (sometimes megabytes) of data that could be avoided. Don't do that, make sure you create multiple version of the same image server-side and serve the appropriate one.

Offenders
warn(0)Avoid using Google Tag Manager.googleTagManager

The page is using Google Tag Manager, this is a performance risk since non-tech users can add JavaScript to your page.

Google Tag Manager makes it possible for non tech users to add scripts to your page that will downgrade performance.

warn(0)Avoid CPU Long TaskslongTasks

The page has 10 CPU long tasks with the total of 798 ms. The total blocking time is 274 ms and 1 long task before first contentful paint with total time of 74 ms. However the CPU Long Task is depending on the computer/phones actual CPU speed, so you should measure this on the same type of the device that your user is using. Use Geckoprofiler for Firefox or Chromes tracelog to debug your long tasks.

Long CPU tasks locks the thread. To the user this is commonly visible as a "locked up" page where the browser is unable to respond to user input; this is a major source of bad user experience on the web today. However the CPU Long Task is depending on the computer/phones actual CPU speed, so you should measure this on the same type of the device that your user is using. To debug you should use the Chrome timeline log and drag/drop it into devtools or use Firefox Geckoprofiler.

Offenders
  • self
  • self
  • self
  • self
  • self
  • self
  • self
  • self
  • self
  • self
warn(0)Serve images in modern formats (AVIF, WebP)modernImageFormats

The page ships 18 images (out of 18) in JPEG/PNG/GIF without a modern alternative. Wrap them in a <picture> with a <source type="image/avif"> or "image/webp" before the legacy <img>, or serve modern formats from your image pipeline directly. AVIF and WebP usually deliver 25–50% smaller files at the same quality.

AVIF and WebP routinely deliver 25–50% smaller files than JPEG and PNG at the same perceived quality, and every browser version still under support understands at least one of them. Ship modern formats either through a <picture> element with <source type="image/avif"> / "image/webp" entries in front of the legacy <img>, or directly from a content-negotiating image pipeline that returns AVIF / WebP when the client accepts it. https://web.dev/articles/serve-images-webp

Offenders
warn(0)Avoid extra requests by setting cache headerscacheHeaders

The page has 28 requests that are missing a cache time. Configure a cache time so the browser doesn't need to download them every time. It will save 2.4 MB the next access.

The easiest way to make your page fast is to avoid doing requests to the server. Setting a cache header on your server response will tell the browser that it doesn't need to download the asset again during the configured cache time! Always try to set a cache time if the content doesn't change for every request.

Offenders
warn(0)Total JavaScript size shouldn't be too bigjavascriptSize

The total JavaScript transfer size is 1.6 MB and the uncompressed size is 5.1 MB. This is totally crazy! There is really room for improvement here.

A lot of JavaScript often means you are downloading more than you need. How complex is the page and what can the user do on the page? Do you use multiple JavaScript frameworks?

Offenders
URLTransferContent
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https://connect.facebook.net/en_US/fbevents.js113.1 KB418.9 KB
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warn(0)Total page size shouldn't be too bigpageSize

The page total transfer size is 4.5 MB, which is more than the coach limit of 3 MB. That is really big and you need to make it smaller.

Avoid having pages that have a transfer size over the wire of more than 3 MB (desktop) and 2 MB (mobile) because heavy pages hurt performance and are expensive for users on metered connections. Reference: HTTP Archive median page weight in 2024 was around 2.7 MB desktop / 2.4 MB mobile, so this rule fires when a page is above the modern median.

Offenders
URLTransferContent
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https://xelta.ai/api/cms/notifications?limit=202.2 KB1.3 KB
https://xelta.ai/api/cms/notifications?limit=202.2 KB1.3 KB
https://xelta.ai/icons/apple-touch-icon.png6.0 KB4.6 KB
https://xelta.ai/_next/static/chunks/1p_d3vq1nz57f.js1.2 KB254 B
https://xelta.ai/_next/static/chunks/0uqpbcbj6u3h-.js3.1 KB5.2 KB
https://xelta.ai/analytics/gtm.js1.6 KB403 B
https://www.googletagmanager.com/gtag/js?id=G-CPG3NLBKHP190.1 KB577.8 KB
https://xelta.ai/analytics/ga4.js1.4 KB144 B
https://xelta.ai/analytics/meta-pixel.js1.6 KB514 B
https://xelta.ai/api/page-metadata?slug=%2Fai-tool%2Fsmart-ad1.8 KB530 B
https://xelta.ai/_next/static/chunks/1ki4hltmjvw2d.js77.6 KB253.9 KB
https://xelta.ai/_next/static/chunks/3eqf32mi79tsu.js6.9 KB16.3 KB
https://xelta.ai/_next/static/chunks/2_dwq4-jnemb3.js38.2 KB95.8 KB
https://xelta.ai/_next/static/chunks/3oj2nzvuofyjg.js40.5 KB103.0 KB
https://xelta.ai/_next/static/chunks/1mba6mmv45mo5.js1.6 KB838 B
https://xelta.ai/_next/static/chunks/38m7abctw0bi7.js9.4 KB27.8 KB
https://xelta.ai/_next/static/chunks/379c_xs5rm08m.js5.7 KB13.0 KB
https://xelta.ai/_next/static/chunks/2wt_cfstt0mzd.js12.1 KB31.2 KB
https://xelta.ai/_next/static/chunks/3ivtpnqcuzdk5.js2.7 KB3.4 KB
https://xelta.ai/_next/static/chunks/3f1tw02kuplod.js3.2 KB6.2 KB
https://xelta.ai/_next/static/chunks/2k5vpzc_p9jpq.js35.3 KB106.7 KB
https://www.googletagmanager.com/gtm.js?id=GTM-5XNS5NQ2116.3 KB329.5 KB
https://connect.facebook.net/en_US/fbevents.js113.1 KB418.9 KB
https://xelta.ai/api/geo1.8 KB155 B
https://xelta.ai/api/quiz/quiz-events/active-banner1.6 KB43 B
https://xelta.ai/api/cms/announcements?placement=APP_TOP1.6 KB26 B
https://xelta.ai/icons/logo.png15.5 KB14.1 KB
https://www.googletagmanager.com/gtag/js?id=G-CPG3NLBKHP&cx=c&gtm=4e6a51189.8 KB577.8 KB
https://analytics.google.com/g/collect...gle.com/g/collectN/A0 b
https://stats.g.doubleclick.net/g/collect...ick.net/g/collect553 B0 b
https://www.google.co.in/ads/ga-audiences.../ads/ga-audiences408 B42 B
https://xelta.ai/api/scan/credits/cost1.7 KB322 B
https://xelta.ai/_next/image...ta.ai/_next/image5.6 KB3.6 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3706-988b20dc.jpg109.6 KB109.6 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...4286-c4bfb356.jpg69.4 KB69.4 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3316-e43e0936.jpg84.2 KB84.2 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...4221-325a6b09.jpg154.8 KB154.8 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...4322-356bf07b.jpg203.4 KB203.4 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3338-39e1b030.jpg186.4 KB186.4 KB
https://xelta.ai/_next/image...ta.ai/_next/image9.7 KB8.6 KB
https://connect.facebook.net/signals/config/1123404090023729.../1123404090023729158.8 KB563.3 KB
https://mpc-prod-27-s6uit34pua-uk.a.run.app/events?cee=noN/A0 b
https://www.facebook.com/tr/419 B0 b
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3351-02cbb966.png214.8 KB214.8 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3327-b80c0282.jpg82.4 KB82.4 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3300-b12abe0f.jpg32.2 KB32.2 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3518-8b65172e.jpg37.6 KB37.6 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3241-95bcf360.jpg32.8 KB32.8 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3307-11008787.jpg40.8 KB40.8 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3276-27b98320.png68.9 KB68.9 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3510-e6ed19f8.jpg45.8 KB45.8 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...3293-820fde45.jpg26.3 KB26.3 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...4913-420469a7.png319.7 KB319.7 KB
https://pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev/uploads/creations/8220cab4-1...5182-35cefb47.png579.5 KB579.5 KB
https://xelta.ai/_next/static/chunks/28r3ari2she5h.js1.2 KB217 B
https://xelta.ai/_next/static/chunks/2i62a4bub-y5v.js10.7 KB32.3 KB
https://xelta.ai/_next/static/chunks/38cqstpd1yycs.js47.0 KB206.7 KB
https://us.i.posthog.com/e/?_=1791351926231286 B15 B
https://telemetry.matchbestsoftware.online/faro/0 b0 b
https://telemetry.matchbestsoftware.online/faro/286 B2 B
warn(50)Total CSS size shouldn't be too bigcssSize

The total CSS transfer size is 98.4 kB and uncompressed size is 714.9 kB. That is big and the CSS could most probably be smaller.

Delivering a massive amount of CSS to the browser is not the best thing you can do, because it means more work for the browser when parsing the CSS against the HTML and that makes the rendering slower. Try to send only the CSS that is used on that page. And make sure to remove CSS rules when they aren't used anymore.

Offenders
URLTransferContent
https://xelta.ai/_next/static/chunks/19qzt7hy89jld.css94.0 KB689.5 KB
https://xelta.ai/_next/static/chunks/2y7vqocokaqma.css1.2 KB6.4 KB
https://xelta.ai/_next/static/chunks/2951_j97le6r5.css926 B2.3 KB
infoAvoid too many fontsfewFonts

The page has 5 font requests. Do you really need them? What value does the fonts give the user?

How many fonts do you need on a page for the user to get the message? Fonts can slow down the rendering of content, try to avoid loading too many of them because worst case it can make the text invisible until they are loaded (FOIT—flash of invisible text), best case they will flicker the text content when they arrive.

Offenders
warn(50)Total image size shouldn't be too bigimageSize

The page total image size is 2.6 MB. It's really big. Is the page using the right format for the images? Can they be lazy loaded? Are they compressed as good as they can be? Make them smaller by using https://imageoptim.com/.

Avoid having too many large images on the page. The images will not affect the first paint of the page, but it will eat bandwidth for the user.

warn(60)Don't use private headers on static contentprivateAssets

The page has 4 requests with private headers. Make sure that the assets really should be private and only used by one user. Otherwise, make it cacheable for everyone.

If you set private headers on content, that means that the content are specific for that user. Static content should be able to be cached and used by everyone. Avoid setting the cache header to private.

Offenders
infoLong cache headers is goodcacheHeadersLong

The page has 25 requests that have a shorter cache time than one year (but still a cache time).

Setting a cache header is good. Setting a long cache header (a year) is even better because the asset will stay in the browser cache across visits. For content-hashed URLs (e.g. app.4af2.css) you can safely use Cache-Control: max-age=31536000, immutable. For unversioned URLs that may change, use a revalidating strategy instead.

Offenders
infoMake each CSS response smalloptimalCssSize

https://xelta.ai/_next/static/chunks/19qzt7hy89jld.css size is 96.2 kB (96236) and that is bigger than the limit of 25 kB. Try to keep each CSS response under 25 kB.

Render-blocking CSS holds up the first paint until it has fully downloaded, parsed and applied, so smaller CSS files mean a faster start. Split your CSS into a small critical bundle inlined or eagerly loaded, with the rest lazy-loaded.

Offenders
URLTransferContent
https://xelta.ai/_next/static/chunks/19qzt7hy89jld.css94.0 KB689.5 KB
warn(94)Lazy-load below-the-fold imageslazyLoadingImages

The page has 1 below-the-fold image without loading="lazy". Add loading="lazy" so the browser defers downloading and decoding them until the user scrolls them into view.

Adding loading="lazy" to an <img> tells the browser not to download or decode it until it is close to the viewport. For images that the user may never see (deep in the page, behind a tab, in a footer carousel), this saves bandwidth and main-thread time during initial render. The LCP image and any image in the initial viewport should NOT be lazy-loaded — that delays the first paint. https://developer.mozilla.org/en-US/docs/Web/HTML/Element/img#loading

Offenders
warn(95)Inline CSS for faster first renderinlineCss

The page has both inline CSS and CSS requests even though it uses a HTTP/2-ish connection. If you have many users on slow connections, it can be better to only inline the CSS. Run your own tests and check the waterfall graph to see what happens.

In the early days of the Internet, inlining CSS was one of the ugliest things you can do. That has changed if you want your page to start rendering fast for your user. Always inline the critical CSS when you use HTTP/1 and HTTP/2 (avoid doing CSS requests that block rendering) and lazy load and cache the rest of the CSS. It is a little more complicated when using HTTP/2. Does your server support HTTP push? Then maybe that can help. Do you have a lot of users on a slow connection and are serving large chunks of HTML? Then it could be better to use the inline technique, becasue some servers always prioritize HTML content over CSS so the user needs to download the HTML first, before the CSS is downloaded.

error(99)Avoid using incorrect mime typesmimeTypes

The page has 1 misconfigured mime type.

It's not a great idea to let browsers guess content types (content sniffing), in some cases it can actually be a security risk.

Offenders

Best practice advice

83
1 warning3 info
warn(0)Avoid too many third party requeststhirdParty

The page do 22% requests to third party domains (31 requests and 3.1 MB). First party is 108 requests and 1.4 MB. The page transfer more bytes from third party domains (3.1 MB) then first party (1.4 MB). The regex .*xelta.* was used to calculate first/third party requests.

Do not load most of your content from third party URLs.

infoAvoid unnecessary headersunnecessaryHeaders

There are 1 response that sets a p3p header. There are 5 responses that sets both a max-age and expires header. There are 3 responses that sets a pragma no-cache header (that is a request header). There are 137 responses that sets a server header.

Do not send headers that you don't need. We look for p3p, cache-control and max-age, pragma, server and x-frame-options headers. Have a look at Andrew Betts - Headers for Hackers talk as a guide https://www.youtube.com/watch?v=k92ZbrY815c or read https://www.fastly.com/blog/headers-we-dont-want.

Offenders
infoAvoid use too many response headersmanyHeaders

https://xelta.ai/api...nt/public/pricing has 33 headers.https://xelta.ai/api/cms/maintenance has 33 headers.https://xelta.ai/api...cms/notifications has 33 headers.https://xelta.ai/api...cms/notifications has 33 headers.https://xelta.ai/api...api/page-metadata has 31 headers.https://xelta.ai/api/geo has 32 headers.https://xelta.ai/api...nts/active-banner has 33 headers.https://xelta.ai/api...cms/announcements has 33 headers.https://xelta.ai/api/scan/credits/cost has 33 headers.

Avoid send too many response headers.

Offenders
infoDo not send too long headerslongHeaders

https://xelta.ai/_ne...ta.ai/_next/image has a header content-security-policy-report-only that is 805 characters long. https://xelta.ai/_ne...ta.ai/_next/image has a header report-to that is 603 characters long. https://connect.face...en_US/fbevents.js has a header content-security-policy that is 1344 characters long. https://connect.face...en_US/fbevents.js has a header permissions-policy that is 874 characters long. https://xelta.ai/_ne...ta.ai/_next/image has a header content-security-policy-report-only that is 805 characters long. https://xelta.ai/_ne...ta.ai/_next/image has a header report-to that is 607 characters long. https://connect.face.../1123404090023729 has a header content-security-policy that is 1344 characters long. https://connect.face.../1123404090023729 has a header permissions-policy that is 874 characters long.

Do not send response headers that are too long.

Offenders

Privacy advice

71
6 warnings2 info
warn(0)Avoid using Google Analyticsga

The page is using Google Analytics meaning you share your users private information with Google. You should use analytics that care about user privacy, something like https://matomo.org.

Google Analytics share private user information with Google that your user hasn't agreed on sharing.

warn(0)Avoid embedding services from surveillance capitalist companiessurveillance

The page embeds 5 resources from companies that profit from user surveillance. Consider privacy-respecting alternatives.

Embedding scripts or iframes from companies whose business model is surveillance capitalism (Google, Facebook, etc.) leaks detailed user data on every page view, often before the user has had a chance to consent. See https://en.wikipedia.org/wiki/Surveillance_capitalism for background. Prefer privacy-respecting alternatives where possible.

Offenders
infoSet a Cross-Origin-Embedder-Policy header so cross-origin subresources opt in to being embedded.crossOriginEmbedderPolicyHeader

Set a Cross-Origin-Embedder-Policy header (typically require-corp or credentialless) on the document response to control cross-origin embedding.

Cross-Origin-Embedder-Policy (COEP) makes the page refuse to load cross-origin subresources unless they explicitly opt in via CORP or CORS. Together with Cross-Origin-Opener-Policy it puts the page in a cross-origin isolated context, which mitigates cross-window side-channel attacks (Spectre) and unlocks high-resolution timers and SharedArrayBuffer. https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers/Cross-Origin-Embedder-Policy

Offenders
warn(0)Set a Cross-Origin-Opener-Policy header to isolate the page from cross-origin windows.crossOriginOpenerPolicyHeader

Set a Cross-Origin-Opener-Policy header (typically same-origin) on the document response to isolate the page from cross-origin windows.

Cross-Origin-Opener-Policy (COOP) lets a page sever its window-group ties to cross-origin documents that opened it or that it opens. Together with Cross-Origin-Embedder-Policy it puts the page in a cross-origin isolated context, which mitigates cross-window side-channel attacks (Spectre) and unlocks high-resolution timers and SharedArrayBuffer. https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers/Cross-Origin-Opener-Policy

Offenders
infoSet a Cross-Origin-Resource-Policy header to limit who may embed the page.crossOriginResourcePolicyHeader

Set a Cross-Origin-Resource-Policy header (same-origin, same-site or cross-origin) on the document response to limit who may embed it.

Cross-Origin-Resource-Policy (CORP) is a per-response opt-in that tells the browser which origins are allowed to embed the resource. It blocks cross-origin or cross-site no-cors embedding (img, script, iframe, etc.) and is one of the building blocks of cross-origin isolation. https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers/Cross-Origin-Resource-Policy

Offenders
warn(0)Do not share user data with third parties.thirdPartyPrivacy

The page has 7% requests that are 3rd party (10 requests with a size of 798.2 kB). The page also have request to companies that harvest data from users and do not respect users privacy (see https://en.wikipedia.org/wiki/Surveillance_capitalism). The page do 2 utility requests and uses 2 utility tools. The page do 3 tag-manager requests and uses 1 tag-manager tool. The page do 9 survelliance requests and uses 5 survelliance tools. The page do 9 surveillance requests and uses 5 surveillance tools. The page do 3 social requests and uses 1 social tool. The page do 1 analytics request and uses 1 analytics tool. The page do 1 ad request and uses 1 ad tool.

Using third party requests shares user information with that third party. Please avoid that! The project https://github.com/patrickhulce/third-party-web is used to categorize first/third party requests.

Offenders
warn(60)Use a strict Content-Security-Policy header to mitigate cross-site scripting (XSS) attacks.contentSecurityPolicyHeader

The policy allows 'unsafe-inline', which lets the browser execute inline scripts and styles directly from the page. Move to nonces or hashes plus 'strict-dynamic' so that inline injection cannot run.

A Content-Security-Policy response header tells the browser which sources of script, style, and other content are allowed. The most effective form is a strict CSP using nonces or hashes together with strict-dynamic; the worst is a missing header, with unsafe-inline and unsafe-eval close behind. https://web.dev/articles/strict-csp

warn(90)Avoid third party cookies that is used to track the user.thirdPartyCookies

The page sets 1 third party cookie.

Third party cookies are used to track the user. They are automatically blocked in Safari and Firefox.

Offenders
  • .facebook.com

Page info

A snapshot of what the browser actually built for this page: the document, how big and deep the DOM tree is and what it kept in storage. Big, deep trees are slower to style and lay out, so the counts Chrome warns about carry a flag.

Page info

Document

What the page says it is and how large it rendered.

TitleSmart Ad AI Generator | Create Ads from Any Website | XeltaThe document title, shown in the browser tab and used by search results.
Layout viewport1360 × 3020 pxThe width the page laid out at, and the full height of the rendered document.

DOM structure

How much markup the browser has to build, style and lay out.

DOM elements1,821Very large, slows layout and styleTotal HTML elements. Fewer means less for the browser to style, lay out and paint.
Avg DOM depth11How deeply elements are nested on average.
Max DOM depth16The deepest nesting on the page. Deep branches cost more style recalculation.
Iframes0No embedded documents on this page.
Script tags77Number of script elements. More scripts usually means more main-thread work.

Storage and connection

What the page stored on the client, and the network it was tested on.

Local storage862 BData the page saved in localStorage, kept across visits.
Session storage565 BData kept in sessionStorage for this tab session only.
Connection type4GWhat the Network Information API reported for the test connection.

Resource hints

2 hints
dns-prefetch
  • https://media.xelta.ai/
preconnect
  • https://media.xelta.ai/

Technologies used to build the page

Data collected using Coach-core version 9.2.1. With updated code from Webappanalyzer 2026-05-04. Use --browsertime.firefox.includeResponseBodies html or --browsertime.chrome.includeResponseBodies html to help Wappalyzer find more information about technologies used.

Detected technologies

8 technologies

Third-party tools

16 tools

Data collected using Third Party Web version 0.29.2.

Utility
  • Cloudflare
  • Other Google APIs/SDKs
Tag-manager
  • Google Tag Manager
Survelliance
  • Google Tag Manager
  • Facebook
  • Google Analytics
  • Google/Doubleclick Ads
  • Other Google APIs/SDKs
Surveillance
  • Google Tag Manager
  • Facebook
  • Google Analytics
  • Google/Doubleclick Ads
  • Other Google APIs/SDKs
Social
  • Facebook
Analytics
  • Google Analytics
Ad
  • Google/Doubleclick Ads

Data from run 1

Visual Metrics

Visual milestones

all times from navigation start
Speed Index0.98 show quickly the page looked done
First Visual Change0.57 sfirst paint reaches the screen
Last Visual Change2.17 sscreen stops changing · 1.60 s after first
nothing painted yet
≥85%
≥95% rendered
First Visual Change0.57 s
1.00 sVisual Complete 85%
1.20 sVisual Complete 95%
Visual Complete 99% · Last Visual Change2.17 s
Visual Readiness1.60 s· first to last change
00.5 s1.0 s1.5 s2.0 s
Content milestones
Perception index
Visual progress
Visual progress at 0 s0.0s
Visual progress at 0.7 s0.7s
Visual progress at 0.9 s0.9s
Visual progress at 1.2 s1.2s
Visual progress at 1.4 s1.4s
Visual progress at 1.7 s1.7s
Visual progress at 1.9 s1.9s
Visual progress at 2.2 s2.2s
FCP0.59s
LCP1.01s
VC851.00s
Long tasks
0.0s0.4s0.9s1.3s1.8s2.2s

Google Web Vitals

from run 1
371 msTTFB
Good
274 msTBT
Needs improvement

Largest Contentful Paint

When the page main content is rendered, collected via the Largest Contentful Paint API. Read more about Largest Contentful Paint.

1.008 sLCP render time

Phase breakdown

  • TTFB371 ms
  • Resource load delay437 ms
  • Resource load duration27 ms
  • Element render delay173 ms

Element

Element type
<div>
Size (w × h)
214220
URL
https://xelta.ai/her...oeditorherobg.png
Load time
876 ms

DOM path

body > div#app-root > div:eq(1) > section:eq(0) > div:eq(0)
LCP

The LCP element is highlighted in the screenshot. If nothing is highlighted the element was removed before the screenshot or the LCP API couldn't find it.

The Largest Contentful Paint API matched this image:

LCP element

Cumulative Layout Shift

How much the page's content shifts as it loads, collected via the Cumulative Layout Shift API.

0.019cumulative layout shift score

Elements that shifted

Sorted by individual shift score (higher = bigger shift). The top entries usually account for most of the page's CLS.

  • #10.017<div class="text-center flex flex-col items-center justify-center"></div>
    body > div#app-root > div:eq(1) > section:eq(0) > div:eq(2) > div:eq(0)
  • #20.002
    body > div#app-root > div:eq(1) > section:eq(0) > div:eq(2) > div:eq(0) > h1 > span:eq(2) > #text
  • #30.000<div class="hidden lg:flex items-center flex-shrink-0 ml-auto"></div>
    body > div#app-root > header > div > div:eq(2)
  • #40.000<div class="hidden lg:flex items-center flex-shrink-0 ml-auto"></div>
    body > div#app-root > header > div > div:eq(2)
  • #50.000<div class="hidden lg:flex items-center flex-shrink-0 ml-auto"></div>
    body > div#app-root > header > div > div:eq(2)
Layout shift

Elements that shifted by more than 0.01 are highlighted in the screenshot. If an element shifted outside the viewport, it won't appear here. Check the video or filmstrip to see the shift.

Browser Metrics

Navigation Timing
Extra timings

Server timings

Timing data the server chose to expose through Server-Timing response headers on the main document — typically backend time, cache status or experiment flags.

Server timings

3 entries
NameDurationDescription
cfCacheStatus0 msDYNAMIC
cfEdge11 ms–
cfOrigin192 ms–

Custom metrics collected through JavaScript

There are no custom configured scripts.

Extra metrics collected using scripting

There are no custom extra metrics from scripting.

PageXray

How the page is built.

HTTP versionHTTP/2.0
Total requests139
Total domains12
Transfer size4.3 MB
Content size8.3 MB
Missing compression0
Cookies41 third-party

Main document

status 200 · 0 redirects

https://xelta.ai/ai-tool/smart-ad

HeaderValue
alt-svch3=":443"; ma=86400
cache-controls-maxage=31536000
cf-cache-statusDYNAMIC
cf-raya46a99695d0d16ed-DEL
content-encodingbr
content-security-policydefault-src 'self'; script-src 'self' 'unsafe-inline' https:; style-src 'self' 'unsafe-inline' https://fonts.googleapis.com; font-src 'self' https://fonts.gstatic.com data:; img-src 'self' data: blob: https:; media-src 'self' https: blob:; connect-src 'self' https: wss: blob:; worker-src 'self' blob:; frame-src 'self' https:; frame-ancestors 'none'; object-src 'none'; base-uri 'self'; form-action 'self' https://www.facebook.com
content-security-policy-report-onlydefault-src 'self'; script-src 'self' 'unsafe-inline' 'unsafe-eval' https:; style-src 'self' 'unsafe-inline' https:; img-src 'self' data: blob: https:; font-src 'self' data: https:; media-src 'self' data: blob: https:; connect-src 'self' https: wss: blob:; worker-src 'self' blob:; frame-src 'self' https:; object-src 'none'; base-uri 'self'; form-action 'self' https:; frame-ancestors 'self';
content-typetext/html; charset=utf-8
dateWed, 07 Oct 2026 05:45:22 GMT
expect-ctmax-age=86400, enforce
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
permissions-policycamera=(), microphone=(self), geolocation=(), interest-cohort=()
referrer-policysame-origin strict-origin-when-cross-origin
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=b1YNa7fJH4GKPhZHlBxjUml63KJL%2B%2FM0%2FulEI7fOgqTypf4ovzd0cpZicuQ328oysqKzXlI05ZAOf5J0X2Jd3kLC4JzdNYiJBvQk8pn3%2B6RrsznWaGGlhOFB"}]}
servercloudflare
server-timingcfCacheStatus;desc="DYNAMIC" cfEdge;dur=11,cfOrigin;dur=192
speculation-rules"/cdn-cgi/speculation"
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyrsc, next-router-state-tree, next-router-prefetch, next-router-segment-prefetch, Accept-Encoding
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-nextjs-cacheHIT
x-nextjs-prerender1 1
x-nextjs-stale-time300
x-xss-protection1; mode=block

Response codes

200
13496.4%
202
10.7%
204
42.9%

Requests and sizes per content type

9 types

Transfer size4.3 MB

  • image57.2%
  • javascript36.0%
  • font3.2%
  • css2.2%
  • html0.71%
  • json0.43%
  • favicon0.22%
  • plain0.04%
  • other0.01%

Content size8.3 MB

  • javascript57.8%
  • image29.2%
  • css8.2%
  • html3.1%
  • font1.6%
  • favicon0.10%
  • json0.07%
  • other0.00%
  • plain0.00%

Requests139

  • javascript48.2%
  • image30.9%
  • json8.6%
  • plain4.3%
  • font3.6%
  • css2.2%
  • html0.72%
  • favicon0.72%
  • other0.72%
ContentHeader SizeTransfer SizeContent SizeRequests
html0 b31.2 KB266.0 KB1
css0 b96.1 KB698.2 KB3
javascript0 b1.6 MB4.8 MB67
image4.8 KB2.5 MB2.4 MB43
font0 b139.6 KB134.9 KB5
favicon0 b9.6 KB8.3 KB1
other0 b453 B151 B1
json0 b18.8 KB6.1 KB12
plain0 b1.8 KB2 B6
Total4.8 KB4.3 MB8.3 MB139

Data per domain

12 domains
DomainTotal download timeTransfer SizeContent SizeRequests
xelta.ai19.351 s1.3 MB3.7 MB108
static.cloudflareinsights.com68 ms10.1 KB29.6 KB1
www.googletagmanager.com996 ms496.2 KB1.5 MB3
connect.facebook.net557 ms271.8 KB982.2 KB2
analytics.google.com186 msN/A0 b1
stats.g.doubleclick.net134 ms553 B0 b1
www.google.co.in129 ms408 B42 B1
pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev11.563 s2.2 MB2.2 MB17
mpc-prod-27-s6uit34pua-uk.a.run.app387 msN/A0 b1
www.facebook.com288 ms419 B0 b1
us.i.posthog.com1.229 s286 B15 B1
telemetry.matchbestsoftware.online274 ms286 B2 B2

Expires & last-modified statistics

typeminmedianmax
Expires0 seconds1 year1 year
Last modified3 hours1 day16 weeks

Requests loaded after onLoad event

63 requests

Includes requests done after load event end.

ContentTransfer SizeRequests
html0 b0
css0 b0
javascript1.0 MB24
image2.3 MB22
font0 b0
favicon9.6 KB1
plain1.8 KB6
json14.8 KB10
Total3.3 MB63

Requests loaded after onContentLoad

87 requests

Includes requests done after DOM content loaded.

ContentTransfer SizeRequests
html0 b0
css0 b0
javascript1.1 MB32
image2.4 MB33
font91.8 KB4
favicon9.6 KB1
json16.8 KB11
plain1.8 KB6
Total3.5 MB87

CPU

113 ms of 301 ms total. Defer it, replace it with a lighter alternative, or move its work off the main thread to recover most of your TBT.
Get deeper CPU insight with one extra run
Run with --enableProfileRun to see where main-thread time went, blocking time and CPU cost per script, module and function, forced reflows and frame stability. The data is collected in one extra run, so the timing metrics of your measured runs stay untouched.

Long tasks

Tasks ≥ 50 ms blocking the main thread, collected via the Long Task API.

TBT274 ms
Max potential input delay162 ms
Total long tasks10
Total time798 ms
Last task at2.163 s
Before first paint74 ms1 task
Before FCP74 ms1 task
Before LCP256 ms4 tasks
After load542 ms6 tasks

Long Animation Frames

A long animation frame (LOAF) is a frame that took ≥ 50 ms from input to the next paint. The part beyond the threshold is blocking time, the number that hurts Interaction to Next Paint and Total Blocking Time. Break long tasks up (scheduler.yield(), smaller chunks) or move the work off the main thread. Read more about the Long Animation Frames API.

Long animation frames11showing the 10 with the most blocking time
Blocking time361.2 msacross all long frames — what hurts INP and TBT
Forced style & layout0.3 msscripts reading layout mid-frame
Blocking before LCP114.1 msdelaying the largest paint — fix these first
Blocking after load247.1 msafter the load event — didn't delay page load
Input waiting1 framea real interaction was delayed (INP)

What to fix first

ScriptFramesTime runningBlocking (share by run time)Forced style & layoutTriggered by
11234040900237293rd party1162.1 ms112.7 ms0.3 msscript tag
fbevents.js3rd party1111.2 ms61.2 ms–script tag
1nc963b87-hng.js375.2 ms55.8 ms–event handler
js3rd party190.7 ms40.3 ms–script tag
js3rd party2120 ms20.3 ms–script tag, timer or animation callback
1ki4hltmjvw2d.js160.5 ms10.6 ms–script tag
TimerHandler:setTimeout156.8 ms6.4 ms–timer or animation callback

A frame's blocking time is split between its scripts by their share of the frame's work, capped at each script's own run time — blocking from work no script owns (HTML parsing, browser internals) stays unattributed. The per-script blocking view below uses the same attribution.

Long animation frame #1 · 163.2 msat 2.163 s · after load
blocking 112.9 ms
  • Scripts & other work162.4 ms
  • Animation callbacks0.2 ms
  • Style & layout0.6 ms
  • Render0 ms
1 script ran during this frame · forced style & layout 0.3 ms
Ran for
162.1 ms
Forced style and layout
0.3 ms
How it started
script tag
Long animation frame #2 · 111.3 msat 1.890 s · after load
blocking 61.2 ms
  • Scripts & other work111.3 ms
  • Animation callbacks0 ms
  • Style & layout0 ms
  • Render0 ms
1 script ran during this frame
fbevents.js3rd party
Ran for
111.2 ms
How it started
script tag
Long animation frame #3 · 110.8 msat 943.8 ms · before LCP
blocking 52.5 ms
  • Scripts & other work67.2 ms
  • Animation callbacks43.6 ms
  • Style & layout0 ms
  • Render0 ms
1 script ran during this frame
Ran for
59 ms
Started by
MessagePort.onmessage
How it started
event handler
Source function
z
Position in source
character 3191 into the file (locate it via DevTools → Performance → the Long Animation Frames track)
Long animation frame #4 · 95.5 msat 2.055 s · after load
blocking 42 ms
  • Scripts & other work94.5 ms
  • Animation callbacks1 ms
  • Style & layout0 ms
  • Render0 ms
1 script ran during this frame
js3rd party
Ran for
90.7 ms
How it started
script tag
Long animation frame #5 · 144.3 msat 412 ms · before LCP
blocking 36.6 ms
  • Scripts & other work73.6 ms
  • Animation callbacks0.2 ms
  • Style & layout70.5 ms
  • Render0 ms

The browser did not report which script was responsible for this frame — typically its own style/layout work, or a cross-origin script it will not name.

Long animation frame #6 · 69.4 msat 1.720 s · after load
blocking 19.3 ms
  • Scripts & other work69.1 ms
  • Animation callbacks0.1 ms
  • Style & layout0.2 ms
  • Render0 ms
1 script ran during this frame
js3rd party
Ran for
68.8 ms
How it started
script tag
Long animation frame #7 · 83.1 msat 785.6 ms · before LCP
input was waitingblocking 17.8 ms
  • Scripts & other work21.1 ms
  • Animation callbacks62 ms
  • Style & layout0 ms
  • Render0 ms
2 scripts ran during this frame
Ran for
5.7 ms
Started by
MessagePort.onmessage
How it started
event handler
Source function
z
Position in source
character 3191 into the file (locate it via DevTools → Performance → the Long Animation Frames track)
Ran for
5.1 ms
Started by
MessagePort.onmessage
How it started
event handler
Source function
z
Position in source
character 3191 into the file (locate it via DevTools → Performance → the Long Animation Frames track)
Long animation frame #8 · 60.6 msat 1.427 s · after load
blocking 10.6 ms
  • Scripts & other work60.6 ms
  • Animation callbacks0 ms
  • Style & layout0 ms
  • Render0 ms
1 script ran during this frame
Ran for
60.5 ms
How it started
script tag
Long animation frame #9 · 64.9 msat 666.8 ms · before LCP
blocking 7.2 ms
  • Scripts & other work64.4 ms
  • Animation callbacks0.1 ms
  • Style & layout0.4 ms
  • Render0 ms
2 scripts ran during this frame
TimerHandler:setTimeout
Ran for
56.8 ms
Started by
TimerHandler:setTimeout
How it started
timer or animation callback
Ran for
5.4 ms
Started by
MessagePort.onmessage
How it started
event handler
Source function
z
Position in source
character 3191 into the file (locate it via DevTools → Performance → the Long Animation Frames track)
Long animation frame #10 · 51.2 msat 1.791 s · after load
blocking 1.1 ms
  • Scripts & other work51.2 ms
  • Animation callbacks0 ms
  • Style & layout0 ms
  • Render0 ms
1 script ran during this frame
js3rd party
Ran for
51.2 ms
Started by
TimerHandler:setTimeout
How it started
timer or animation callback

Blocking time per script (browser-reported)

How much each script blocked the main thread, derived from the Long Animation Frame API. Each frame's blocking time is split between its scripts by their share of the frame's work, capped at each script's own run time — blocking from work no script owns (HTML parsing, browser internals) is not attributed (older data credits the script that started the frame). The closest answer to "which script should I fix to improve TBT" the platform exposes.

Top scripts blocking the main thread

6 of 6 scripts

Third party

Third party requests categorised by Third party web version 0.29.2.

Third-party requests19
Tools6
Categories6
Third-party cookies1

Categories

6 categories

Requests by category19

  • survelliance9 req · 5 tools47.4%
  • tag-manager3 req · 1 tool15.8%
  • social3 req · 1 tool15.8%
  • utility2 req · 2 tools10.5%
  • analytics1 req · 1 tool5.3%
  • ad1 req · 1 tool5.3%

Third party requests and tools

6 categories
utilityCloudflareOther Google APIs/SDKs2 requests · 2 tools
tag-managerGoogle Tag Manager3 requests · 1 tool
survellianceGoogle Tag ManagerFacebookGoogle Analytics+ 2 more9 requests · 5 tools
socialFacebook3 requests · 1 tool
analyticsGoogle Analytics1 requests · 1 tool
adGoogle/Doubleclick Ads1 requests · 1 tool

Unmatched third party domains

4 domains

Domains that didn't match any tool in Third party web. If you are sure they are third party domains, please do a PR to that project. You can also fine tune the list using --firstParty.

  • pub-a5c9f998046243af9a6b5fdc3c07d449.r2.dev
  • mpc-prod-27-s6uit34pua-uk.a.run.app
  • us.i.posthog.com
  • telemetry.matchbestsoftware.online
Third party cookies1
.facebook.com1 cookie

First party vs third party

108 first · 31 third party

Transfer size4.3 MB

  • First party1.3 MB30.4%
  • Third party3.0 MB69.6%

Content size8.3 MB

  • First party3.7 MB44.0%
  • Third party4.7 MB56.0%

Requests139

  • First party10877.7%
  • Third party3122.3%

First party requests and sizes per content type

108 requests

Calculated using .*xelta.* (use --firstParty to configure).

ContentHeader SizeTransfer SizeContent SizeRequests
html0 b31.2 KB266.0 KB1
css0 b96.1 KB698.2 KB3
javascript0 b809.6 KB2.4 MB61
image0 b232.2 KB202.4 KB25
font0 b139.6 KB134.9 KB5
favicon0 b9.6 KB8.3 KB1
other0 b453 B151 B1
json0 b18.5 KB6.1 KB10
plain0 b571 B0 b1
TotalN/A1.3 MB3.7 MB108

Third party requests and sizes per content type

31 requests
ContentHeader SizeTransfer SizeContent SizeRequests
html0 b0 b0 b0
css0 b0 b0 b0
javascript0 b778.2 KB2.4 MB6
image4.8 KB2.2 MB2.2 MB18
font0 b0 b0 b0
favicon0 b0 b0 b0
plain0 b1.2 KB2 B5
json0 b286 B15 B2
Total4.8 KB3.0 MB4.7 MB31