Page summary

https://xelta.ai/ai-ads

Tested 2026-09-09 17:15:07 using Chrome 150.0.7871.46 (runtime settings)

SummaryWaterfallMetricsRenderingCoachPageXrayCPUThird party

This page is visually stable and follows best practices, but slow to paint, janky to interact with, weak on user privacy and heavy to download.

71 / 100
Coach overall
70 / 100
Performance
91 / 100
Best practice
65 / 100
Privacy

How it loaded →

0 → 8.075 s · median run
Frame at 0 ms
start
Frame at 3100 ms
Largest paint3.100 s
Frame at 4300 ms
4.300 s
Frame at 5600 ms
5.600 s
Frame at 6800 ms
6.800 s
Frame at 8100 ms
Complete8.100 s
1.868 s
First Visual Change
3.433 s
Speed Index
5.005 s
Visual Complete 85%
8.075 s
Last Visual Change
TTFB53 msLCP3.072 sTBT730 msCLS0.00

What to act on · top recommendations

Don't scale images in the browser

0 / 100

The page has 21 images that are scaled more than 100 pixels. It would be better if those images are sent so the browser don't need to scale them.

Have a fast first contentful paint

0 / 100

First contentful paint is poor (3.072 s). It is in the Google Web Vitals poor range, slower than 3 seconds.

Avoid using Google Tag Manager.

0 / 100

The page is using Google Tag Manager, this is a performance risk since non-tech users can add JavaScript to your page.

Google Web Vitals

min · median · mean · max of 1 run
MetricMinMedianMeanMax
Time To First Byte (TTFB)53 ms53 ms53 ms53 ms
Largest Contentful Paint (LCP)3.072 s3.072 s3.072 s3.072 s
Cumulative Layout Shift (CLS)0000

Visual Metrics

min · median · mean · max of 1 run
MetricMinMedianMeanMax
First visual change1.868 s1.868 s1.868 s1.868 s
Last visual change8.075 s8.075 s8.075 s8.075 s
Speed index3.433 s3.433 s3.433 s3.433 s
Visual readiness6.207 s6.207 s6.207 s6.207 s
Visual complete 855.005 s5.005 s5.005 s5.005 s
Visual complete 955.639 s5.639 s5.639 s5.639 s
Visual complete 995.639 s5.639 s5.639 s5.639 s

CPU

min · median · mean · max of 1 run
MetricMinMedianMeanMax
Total Blocking Time730 ms730 ms730 ms730 ms
Max Potential FID243 ms243 ms243 ms243 ms
CPU long tasks 10101010
CPU last long task happens at6.763 s6.763 s6.763 s6.763 s

More metrics

min · median · mean · max of 1 run
MetricMinMedianMeanMax
First paint2.284 s2.284 s2.284 s2.284 s
Load event end2.402 s2.402 s2.402 s2.402 s

Waterfall

Run 1 SpeedIndex median

First paintFCPLCPDOMContentLoadedDOM interactiveLoadRender-blockingRedirectError

Rendering

Run 1 · median
0.000 s
0s2s4s6s8s

The red band on the timeline marks when the main thread was busy with long tasks: moments when the page could not paint or respond, however the video looks.

Download video

Filmstrip

64 frames

Use --filmstrip.showAll to show all filmstrips.

Frame at 0 ms
0 ms
0 %
Frame at 1.900 s
1.900 s
39 %
Frame at 2.000 s
2.000 s
39 %
Frame at 2.100 s
2.100 s
39 %
Frame at 2.200 s
2.200 s
39 %
Frame at 2.300 s
2.300 s
39 %
Frame at 2.400 s
2.400 s
39 %
Frame at 2.500 s
2.500 s
39 %
Frame at 2.600 s
2.600 s
39 %
Frame at 2.700 s
2.700 s
39 %
Frame at 2.800 s
2.800 s
39 %
Frame at 2.900 s
2.900 s
39 %
Frame at 3.000 s
3.000 s
39 %
Frame at 3.100 s
3.100 s
58 %
Frame at 3.200 s
3.200 s
58 %
Frame at 3.300 s
3.300 s
58 %
Frame at 3.400 s
3.400 s
58 %
Frame at 3.500 s
3.500 s
58 %
Frame at 3.600 s
3.600 s
58 %
Frame at 3.700 s
3.700 s
58 %
Frame at 3.800 s
3.800 s
58 %
Frame at 3.900 s
3.900 s
58 %
Frame at 4.000 s
4.000 s
58 %
Frame at 4.100 s
4.100 s
58 %
Frame at 4.200 s
4.200 s
58 %
Frame at 4.300 s
4.300 s
58 %
Frame at 4.400 s
4.400 s
72 %
Frame at 4.500 s
4.500 s
72 %
Frame at 4.600 s
4.600 s
72 %
Frame at 4.700 s
4.700 s
72 %
Frame at 4.800 s
4.800 s
72 %
Frame at 4.900 s
4.900 s
72 %
Frame at 5.000 s
5.000 s
72 %
Frame at 5.100 s
5.100 s
86 %
Frame at 5.200 s
5.200 s
86 %
Frame at 5.300 s
5.300 s
86 %
Frame at 5.400 s
5.400 s
86 %
Frame at 5.500 s
5.500 s
86 %
Frame at 5.600 s
5.600 s
86 %
Frame at 5.700 s
5.700 s
99 %
Frame at 5.800 s
5.800 s
99 %
Frame at 5.900 s
5.900 s
99 %
Frame at 6.000 s
6.000 s
99 %
Frame at 6.100 s
6.100 s
99 %
Frame at 6.200 s
6.200 s
99 %
Frame at 6.300 s
6.300 s
99 %
Frame at 6.400 s
6.400 s
99 %
Frame at 6.500 s
6.500 s
99 %
Frame at 6.600 s
6.600 s
99 %
Frame at 6.700 s
6.700 s
99 %
Frame at 6.800 s
6.800 s
99 %
Frame at 6.900 s
6.900 s
99 %
Frame at 7.000 s
7.000 s
99 %
Frame at 7.100 s
7.100 s
99 %
Frame at 7.200 s
7.200 s
99 %
Frame at 7.300 s
7.300 s
99 %
Frame at 7.400 s
7.400 s
99 %
Frame at 7.500 s
7.500 s
99 %
Frame at 7.600 s
7.600 s
99 %
Frame at 7.700 s
7.700 s
99 %
Frame at 7.800 s
7.800 s
99 %
Frame at 7.900 s
7.900 s
99 %
Frame at 8.000 s
8.000 s
99 %
Frame at 8.100 s
8.100 s
100 %

Click a frame to seek the video to that moment. The dot marks frames where the page changed visually.

Why was rendering delayed?

First paint took 3.072 s. First paint landed at 3.072 s on a 53 ms first byte, with no render-blocking requests: the ~1.674 s after the document is style, layout and web-font loading.

Want to see how much CSS style-recalculation work delayed FCP and LCP, plus CPU long tasks? Run with --cpu.

Render blocking requests

0 requests

Blocking requests delay both paints: the browser renders nothing until they arrive, so they push First Contentful Paint and everything after it, including the largest paint (LCP). Requests that block the parser inside the body stall everything after them in the document. Load JavaScript with defer or async, and keep non-critical CSS off the critical path with media attributes. Bars show when each request loaded on a clock that runs to the last paint; the gap after the bars is style and layout work. Web fonts are context, not blockers: text renders invisible or in a fallback face while they load, so a font finishing after a paint is the classic reason text changed late.

None. Nothing except the document itself blocked rendering.

RequestWhen it loadedTransferDownload
document
xelta.ai · TTFB 53 ms
1.398 s
29.8 KB1.396 s
LCP resource
image — downloaded by 1.764 s, rendered at 3.072 s
340 ms
93.0 KB340 ms
web font · xelta.ai
356 ms
64.8 KB356 ms
web font · xelta.ai
339 ms
8.0 KB339 ms
web font · xelta.ai
337 ms
8.1 KB337 ms
0768 ms1.536 sFCP · LCP 3.072 s

Coach

The coach helps you find performance problems on your web page using web performance best practice rules. And gives you advice on privacy and best practices. Tested using Coach-core version 9.2.1.

Performance advice

70
5 errors11 warnings2 info
warn(0)Don't scale images in the browseravoidScalingImages

The page has 21 images that are scaled more than 100 pixels. It would be better if those images are sent so the browser don't need to scale them.

It's easy to scale images in the browser and make sure they look good in different devices, however that is bad for performance! Scaling images in the browser takes extra CPU time and will hurt performance on mobile. And the user will download extra kilobytes (sometimes megabytes) of data that could be avoided. Don't do that, make sure you create multiple version of the same image server-side and serve the appropriate one.

Offenders
error(0)Have a fast first contentful paintfirstContentfulPaint

First contentful paint is poor (3.072 s). It is in the Google Web Vitals poor range, slower than 3 seconds.

The First Contentful Paint (FCP) metric measures the time from when the page starts loading to when any part of the page content is rendered on the screen. For this metric, "content" refers to text, images (including background images), <svg> elements, or non-white <canvas> elements.

warn(0)Avoid using Google Tag Manager.googleTagManager

The page is using Google Tag Manager, this is a performance risk since non-tech users can add JavaScript to your page.

Google Tag Manager makes it possible for non tech users to add scripts to your page that will downgrade performance.

warn(0)Avoid CPU Long TaskslongTasks

The page has 10 CPU long tasks with the total of 2.524 s. The total blocking time is 730 ms and 2 long tasks before first contentful paint with total time of 1.394 s. However the CPU Long Task is depending on the computer/phones actual CPU speed, so you should measure this on the same type of the device that your user is using. Use Geckoprofiler for Firefox or Chromes tracelog to debug your long tasks.

Long CPU tasks locks the thread. To the user this is commonly visible as a "locked up" page where the browser is unable to respond to user input; this is a major source of bad user experience on the web today. However the CPU Long Task is depending on the computer/phones actual CPU speed, so you should measure this on the same type of the device that your user is using. To debug you should use the Chrome timeline log and drag/drop it into devtools or use Firefox Geckoprofiler.

Offenders
  • self
  • self
  • self
  • self
  • self
  • self
  • self
  • self
  • self
  • self
infoAvoid too many fontsfewFonts
warn(0)Total JavaScript size shouldn't be too bigjavascriptSize

The total JavaScript transfer size is 1.3 MB and the uncompressed size is 4.2 MB. This is totally crazy! There is really room for improvement here.

A lot of JavaScript often means you are downloading more than you need. How complex is the page and what can the user do on the page? Do you use multiple JavaScript frameworks?

Offenders
URLTransferContent
https://www.googletagmanager.com/gtag/js?id=G-CPG3NLBKHP186.2 KB565.4 KB
https://xelta.ai/_next/static/chunks/3uwr3jqy3726u.js7.0 KB23.8 KB
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https://connect.facebook.net/en_US/fbevents.js110.2 KB409.4 KB
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warn(0)Total page size shouldn't be too bigpageSize

The page total transfer size is 9.8 MB, which is more than the coach limit of 3 MB. That is insane and you need to make it smaller.

Avoid having pages that have a transfer size over the wire of more than 3 MB (desktop) and 2 MB (mobile) because heavy pages hurt performance and are expensive for users on metered connections. Reference: HTTP Archive median page weight in 2024 was around 2.7 MB desktop / 2.4 MB mobile, so this rule fires when a page is above the modern median.

Offenders
URLTransferContent
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https://xelta.ai/cdn-cgi/speculation744 B151 B
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https://vygxif9kfe.execute-api.ap-south-1.amazonaws.com/api/quiz/quiz-events/active-banner0 b0 b
https://cms-b.xelta.ai/api/announcements?placement=APP_TOP799 B26 B
https://vygxif9kfe.execute-api.ap-south-1.amazonaws.com/api/quiz/quiz-events/active-banner895 B43 B
https://pmt.xelta.ai/api/public/pricing879 B1.3 KB
https://xelta.ai/_next/static/chunks/3f9z407v9nlgc.js1.7 KB1.9 KB
https://xelta.ai/_next/static/chunks/0kxlndj0drg8y.js9.8 KB32.4 KB
https://xelta.ai/_next/static/chunks/0pie_tozoy1oa.js10.0 KB31.2 KB
https://xelta.ai/_next/static/chunks/2fwbq4un93c_i.js46.9 KB207.4 KB
https://xelta.ai/_next/image?url=%2Fchatboard%2Favtar.png&w=96&q=75129.6 KB128.9 KB
warn(20)Avoid extra requests by setting cache headerscacheHeaders

The page has 8 requests that are missing a cache time. Configure a cache time so the browser doesn't need to download them every time. It will save 10.3 kB the next access.

The easiest way to make your page fast is to avoid doing requests to the server. Setting a cache header on your server response will tell the browser that it doesn't need to download the asset again during the configured cache time! Always try to set a cache time if the content doesn't change for every request.

Offenders
warn(50)Total CSS size shouldn't be too bigcssSize

The total CSS transfer size is 923 B and uncompressed size is 686.7 kB. That is big and the CSS could most probably be smaller.

Delivering a massive amount of CSS to the browser is not the best thing you can do, because it means more work for the browser when parsing the CSS against the HTML and that makes the rendering slower. Try to send only the CSS that is used on that page. And make sure to remove CSS rules when they aren't used anymore.

Offenders
URLTransferContent
https://xelta.ai/_next/static/chunks/2d1gbxt7sbqx3.css0 b632.6 KB
https://xelta.ai/_next/static/chunks/2d9-f2l59svdc.css0 b2.0 KB
https://xelta.ai/_next/static/chunks/178pt4rau30r7.css0 b34.8 KB
https://fonts.googleapis.com/css2?family=Anton&display=swap923 B1.2 KB
warn(50)Total image size shouldn't be too bigimageSize

The page total image size is 8.2 MB. It's really big. Is the page using the right format for the images? Can they be lazy loaded? Are they compressed as good as they can be? Make them smaller by using https://imageoptim.com/.

Avoid having too many large images on the page. The images will not affect the first paint of the page, but it will eat bandwidth for the user.

warn(60)Don't use private headers on static contentprivateAssets

The page has 5 requests with private headers. The main page has a private header. It could be right in some cases where the user can be logged in and served specific content. But if your asset is static it should never be private. Make sure that the assets really should be private and only used by one user. Otherwise, make it cacheable for everyone.

If you set private headers on content, that means that the content are specific for that user. Static content should be able to be cached and used by everyone. Avoid setting the cache header to private.

Offenders
warn(70)Apply the right priority hints to the LCP imagelcpImageHints

The LCP image is missing fetchpriority="high". Adding it tells the browser to fetch the image with high priority instead of the default heuristic (which often deprioritises hero images that are loaded after the HTML has been parsed).

When the Largest Contentful Paint element is an image, the browser priority hints applied to that element directly affect the LCP metric. The image must NOT be loading="lazy" (that defers the fetch until near-viewport, which is the opposite of what an LCP image needs) and SHOULD be fetchpriority="high" (so the browser fetches it with high priority instead of guessing). https://web.dev/articles/fetch-priority

Offenders
  • <img alt="Ad Maker" loading="eager" width="550" height="280" decoding="async" data-nimg="1" class="rounded-xl sm:rounded-[32px] w-full aspect-[4/3] sm:aspect-auto sm:h-[240px] md:h-[280px] object-cover" style="color:transparent" sizes="(max-width: 640px) 50vw, (max-width: 1200px) 50vw, 550px" srcset="/_next/image?url=https%3A%2F%2Fmedia.xelta.ai%2Fuploads%2F1785408174315-zhl9u.webp&amp;w=384&amp;q=75 384w, /_next/image?url=https%3A%2F%2Fmedia.xelta.ai%2Fuploads%2F1785408174315-zhl9u.webp&amp;w=640&amp;q=75 640w, /_next/image?url=https%3A%2F%2Fmedia.xelta.ai%2Fuploads%2F1785408174315-zhl9u.webp&amp;w=750&amp;q=75 750w, /_next/image?url=https%3A%2F%2Fmedia.xelta.ai%2Fuploads%2F1785408174315-zhl9u.webp&amp;w=828&amp;q=75 828w, /_next/image?url=https%3A%2F%2Fmedia.xelta.ai%2Fuploads%2F1785408174315-zhl9u.webp&amp;w=1080&amp;q=75 1080w, /_next/image?url=https%3A%2F%2Fmedia.xelta.ai%2Fuploads%2F1785408174315-zhl9u.webp&amp;w=1200&amp;q=75 1200w, /_next/image?url=https%3A%2F%2Fmedia.xelta.ai%2Fuploads%2F1785408174315-zhl9u.webp&amp;w=1920&amp;q=75 1920w" src="/_next/image?url=https%3A%2F%2Fmedia.xelta.ai%2Fuploads%2F1785408174315-zhl9u.webp&amp;w=1920&amp;q=75">
infoLong cache headers is goodcacheHeadersLong

The page has 30 requests that have a shorter cache time than one year (but still a cache time).

Setting a cache header is good. Setting a long cache header (a year) is even better because the asset will stay in the browser cache across visits. For content-hashed URLs (e.g. app.4af2.css) you can safely use Cache-Control: max-age=31536000, immutable. For unversioned URLs that may change, use a revalidating strategy instead.

Offenders
error(80)Have a fast largest contentful paintlargestContentfulPaint

Largest contentful paint can be improved 3.072 s. It is in the Google Web Vitals needs improvement range, slower than 2.5 seconds.

Largest contentful paint is one of Google Web Vitals and reports the render time of the largest image or text block visible within the viewport, relative to when the page first started loading. To be fast according to Google, it needs to render before 2.5 seconds and results over 4 seconds is poor performance.

Offenders
error(90)Avoid Frontend single point of failuresspof

The page has 1 request inside of the head that can cause a SPOF (single point of failure). Load them asynchronously or move them outside of the document head.

A page can be stopped from loading in the browser if a single JavaScript, CSS, and in some cases a font, couldn't be fetched or is loading really slowly (the white screen of death). That is a scenario you really want to avoid. Never load 3rd-party components synchronously inside of the head tag.

Offenders
error(90)Avoid missing and error requestsresponseOk

The page has 1 error response. The page has 1 response with code 401.

Your page should never request assets that return a 400 or 500 error. These requests are never cached. If that happens something is broken. Please fix it.

Offenders
warn(95)Inline CSS for faster first renderinlineCss

The page has both inline CSS and CSS requests even though it uses a HTTP/2-ish connection. If you have many users on slow connections, it can be better to only inline the CSS. Run your own tests and check the waterfall graph to see what happens.

In the early days of the Internet, inlining CSS was one of the ugliest things you can do. That has changed if you want your page to start rendering fast for your user. Always inline the critical CSS when you use HTTP/1 and HTTP/2 (avoid doing CSS requests that block rendering) and lazy load and cache the rest of the CSS. It is a little more complicated when using HTTP/2. Does your server support HTTP push? Then maybe that can help. Do you have a lot of users on a slow connection and are serving large chunks of HTML? Then it could be better to use the inline technique, becasue some servers always prioritize HTML content over CSS so the user needs to download the HTML first, before the CSS is downloaded.

error(99)Avoid using incorrect mime typesmimeTypes

The page has 1 misconfigured mime type.

It's not a great idea to let browsers guess content types (content sniffing), in some cases it can actually be a security risk.

Offenders

Best practice advice

91
1 warning2 info
infoAvoid unnecessary headersunnecessaryHeaders

There are 1 response that sets a p3p header. There are 5 responses that sets both a max-age and expires header. There are 3 responses that sets a pragma no-cache header (that is a request header). There are 92 responses that sets a server header.

Do not send headers that you don't need. We look for p3p, cache-control and max-age, pragma, server and x-frame-options headers. Have a look at Andrew Betts - Headers for Hackers talk as a guide https://www.youtube.com/watch?v=k92ZbrY815c or read https://www.fastly.com/blog/headers-we-dont-want.

Offenders
warn(50)Avoid too many third party requeststhirdParty

The page do 17% requests to third party domains (17 requests and 608.5 kB). First party is 81 requests and 9.2 MB. The regex .*xelta.* was used to calculate first/third party requests.

Do not load most of your content from third party URLs.

infoDo not send too long headerslongHeaders

https://xelta.ai/ai-ads has a header link that is 1429 characters long. https://xelta.ai/_ne...7m9ogm38dql.woff2 has a header report-to that is 606 characters long. https://connect.face...en_US/fbevents.js has a header content-security-policy that is 1344 characters long. https://connect.face...en_US/fbevents.js has a header permissions-policy that is 874 characters long. https://connect.face.../1123404090023729 has a header content-security-policy that is 1344 characters long. https://connect.face.../1123404090023729 has a header permissions-policy that is 874 characters long.

Do not send response headers that are too long.

Offenders

Privacy advice

65
7 warnings2 info
warn(0)Avoid using Google Analyticsga

The page is using Google Analytics meaning you share your users private information with Google. You should use analytics that care about user privacy, something like https://matomo.org.

Google Analytics share private user information with Google that your user hasn't agreed on sharing.

warn(0)Avoid embedding services from surveillance capitalist companiessurveillance

The page embeds 4 resources from companies that profit from user surveillance. Consider privacy-respecting alternatives.

Embedding scripts or iframes from companies whose business model is surveillance capitalism (Google, Facebook, etc.) leaks detailed user data on every page view, often before the user has had a chance to consent. See https://en.wikipedia.org/wiki/Surveillance_capitalism for background. Prefer privacy-respecting alternatives where possible.

Offenders
warn(0)Use a strict Content-Security-Policy header to mitigate cross-site scripting (XSS) attacks.contentSecurityPolicyHeader

Set a Content-Security-Policy header to mitigate cross-site scripting attacks. You can start with a Content-Security-Policy-Report-Only header, which only reports violations rather than blocking them.

A Content-Security-Policy response header tells the browser which sources of script, style, and other content are allowed. The most effective form is a strict CSP using nonces or hashes together with strict-dynamic; the worst is a missing header, with unsafe-inline and unsafe-eval close behind. https://web.dev/articles/strict-csp

Offenders
infoSet a Cross-Origin-Embedder-Policy header so cross-origin subresources opt in to being embedded.crossOriginEmbedderPolicyHeader

Set a Cross-Origin-Embedder-Policy header (typically require-corp or credentialless) on the document response to control cross-origin embedding.

Cross-Origin-Embedder-Policy (COEP) makes the page refuse to load cross-origin subresources unless they explicitly opt in via CORP or CORS. Together with Cross-Origin-Opener-Policy it puts the page in a cross-origin isolated context, which mitigates cross-window side-channel attacks (Spectre) and unlocks high-resolution timers and SharedArrayBuffer. https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers/Cross-Origin-Embedder-Policy

Offenders
warn(0)Set a Cross-Origin-Opener-Policy header to isolate the page from cross-origin windows.crossOriginOpenerPolicyHeader

Set a Cross-Origin-Opener-Policy header (typically same-origin) on the document response to isolate the page from cross-origin windows.

Cross-Origin-Opener-Policy (COOP) lets a page sever its window-group ties to cross-origin documents that opened it or that it opens. Together with Cross-Origin-Embedder-Policy it puts the page in a cross-origin isolated context, which mitigates cross-window side-channel attacks (Spectre) and unlocks high-resolution timers and SharedArrayBuffer. https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers/Cross-Origin-Opener-Policy

Offenders
infoSet a Cross-Origin-Resource-Policy header to limit who may embed the page.crossOriginResourcePolicyHeader

Set a Cross-Origin-Resource-Policy header (same-origin, same-site or cross-origin) on the document response to limit who may embed it.

Cross-Origin-Resource-Policy (CORP) is a per-response opt-in that tells the browser which origins are allowed to embed the resource. It blocks cross-origin or cross-site no-cors embedding (img, script, iframe, etc.) and is one of the building blocks of cross-origin isolation. https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers/Cross-Origin-Resource-Policy

Offenders
warn(0)Set a Permissions-Policy header to control which browser features the page can use.permissionsPolicyHeader

Set a Permissions-Policy header to control which browser features the page can use.

The Permissions-Policy response header (the successor to Feature-Policy) lets a site explicitly opt in or out of powerful browser features such as camera, microphone, geolocation, payment and clipboard. Setting a strict policy reduces the attack surface and limits what embedded third parties can do. https://developer.mozilla.org/en-US/docs/Web/HTTP/Headers/Permissions-Policy

Offenders
warn(0)Do not share user data with third parties.thirdPartyPrivacy

The page has 14% requests that are 3rd party (14 requests with a size of 573.6 kB). The page also have request to companies that harvest data from users and do not respect users privacy (see https://en.wikipedia.org/wiki/Surveillance_capitalism). The page do 9 survelliance requests and uses 6 survelliance tools. The page do 9 surveillance requests and uses 6 surveillance tools. The page do 2 tag-manager requests and uses 1 tag-manager tool. The page do 2 utility requests and uses 2 utility tools. The page do 3 social requests and uses 1 social tool. The page do 1 analytics request and uses 1 analytics tool. The page do 1 ad request and uses 1 ad tool.

Using third party requests shares user information with that third party. Please avoid that! The project https://github.com/patrickhulce/third-party-web is used to categorize first/third party requests.

Offenders
warn(90)Avoid third party cookies that is used to track the user.thirdPartyCookies

The page sets 1 third party cookie.

Third party cookies are used to track the user. They are automatically blocked in Safari and Firefox.

Offenders
  • .facebook.com

Page info

A snapshot of what the browser actually built for this page: the document, how big and deep the DOM tree is and what it kept in storage. Big, deep trees are slower to style and lay out, so the counts Chrome warns about carry a flag.

Page info

Document

What the page says it is and how large it rendered.

TitleAI Ads - Video, Image & Voice Creation Tools | XeltaThe document title, shown in the browser tab and used by search results.
Layout viewport1350 × 2082 pxThe width the page laid out at, and the full height of the rendered document.

DOM structure

How much markup the browser has to build, style and lay out.

DOM elements1,376Large, watch layout costTotal HTML elements. Fewer means less for the browser to style, lay out and paint.
Avg DOM depth11How deeply elements are nested on average.
Max DOM depth16The deepest nesting on the page. Deep branches cost more style recalculation.
Iframes0No embedded documents on this page.
Script tags71Number of script elements. More scripts usually means more main-thread work.

Storage and connection

What the page stored on the client, and the network it was tested on.

Local storage1.2 KBData the page saved in localStorage, kept across visits.
Session storage415 BData kept in sessionStorage for this tab session only.
Connection type4GWhat the Network Information API reported for the test connection.

Resource hints

4 hints
dns-prefetch
  • https://media.xelta.ai/
preconnect
  • https://fonts.googleapis.com/
  • https://fonts.gstatic.com/
  • https://media.xelta.ai/

Technologies used to build the page

Data collected using Coach-core version 9.2.1. With updated code from Webappanalyzer 2026-05-04. Use --browsertime.firefox.includeResponseBodies html or --browsertime.chrome.includeResponseBodies html to help Wappalyzer find more information about technologies used.

Detected technologies

8 technologies

Third-party tools

20 tools

Data collected using Third Party Web version 0.29.2.

Cdn
  • Google Fonts
Survelliance
  • Google Fonts
  • Google Tag Manager
  • Facebook
  • Google Analytics
  • Google/Doubleclick Ads
  • Other Google APIs/SDKs
Surveillance
  • Google Fonts
  • Google Tag Manager
  • Facebook
  • Google Analytics
  • Google/Doubleclick Ads
  • Other Google APIs/SDKs
Tag-manager
  • Google Tag Manager
Utility
  • Cloudflare
  • Other Google APIs/SDKs
Social
  • Facebook
Other
  • Amazon Web Services
Analytics
  • Google Analytics
Ad
  • Google/Doubleclick Ads

Data from run 1

Visual Metrics

Visual milestones

all times from navigation start
Speed Index3.43 show quickly the page looked done
First Visual Change1.87 sfirst paint reaches the screen
Last Visual Change8.07 sscreen stops changing · 6.21 s after first
nothing painted yet
≥99%
1.87 sFirst Visual Change
5.00 sVisual Complete 85%
Visual Complete 95% · Visual Complete 99%5.64 s
Last Visual Change8.07 s
Visual Readiness6.21 s· first to last change
02.0 s4.0 s6.0 s
Content milestones
Perception index
Visual progress
Visual progress at 0 s0.0s
Visual progress at 2.7 s2.7s
Visual progress at 3.6 s3.6s
Visual progress at 4.5 s4.5s
Visual progress at 5.4 s5.4s
Visual progress at 6.3 s6.3s
Visual progress at 7.2 s7.2s
Visual progress at 8.1 s8.1s
FCP3.07s
LCP3.07s
VC855.00s
Long tasks
0.0s1.6s3.2s4.9s6.5s8.1s

Google Web Vitals

from run 1
53 msTTFB
Good
3.072 sLCP
Needs improvement
730 msTBT
Poor

Largest Contentful Paint

When the page main content is rendered, collected via the Largest Contentful Paint API. Read more about Largest Contentful Paint.

3.072 sLCP render time

Phase breakdown

  • TTFB53 ms
  • Resource load delay1.355 s
  • Resource load duration363 ms
  • Element render delay1.302 s

Element

Element type
<img>
Size (w × h)
105573
URL
https://xelta.ai/_ne...ta.ai/_next/image
Load time
2.463 s

DOM path

body > div#app-root > div:eq(1) > section > div:eq(1) > div > a:eq(1) > div > div:eq(0) > img
LCP

The LCP element is highlighted in the screenshot. If nothing is highlighted the element was removed before the screenshot or the LCP API couldn't find it.

The Largest Contentful Paint API matched this image:

LCP element

Cumulative Layout Shift

How much the page's content shifts as it loads, collected via the Cumulative Layout Shift API.

0.000cumulative layout shift score

Elements that shifted

Sorted by individual shift score (higher = bigger shift). The top entries usually account for most of the page's CLS.

  • #10.000<div class="hidden lg:flex items-center flex-shrink-0 ml-auto"></div>
    body > div#app-root > header > div > div:eq(2)
Layout shift

Elements that shifted by more than 0.01 are highlighted in the screenshot. If an element shifted outside the viewport, it won't appear here. Check the video or filmstrip to see the shift.

Browser Metrics

Navigation Timing
Extra timings

Server timings

Timing data the server chose to expose through Server-Timing response headers on the main document — typically backend time, cache status or experiment flags.

Server timings

3 entries
NameDurationDescription
cfCacheStatus0 msDYNAMIC
cfEdge46 ms–
cfOrigin1.278 s–

Custom metrics collected through JavaScript

There are no custom configured scripts.

Extra metrics collected using scripting

There are no custom extra metrics from scripting.

PageXray

How the page is built.

HTTP versionHTTP/2.0
Total requests98
Total domains14
Transfer size9.4 MB
Content size13.0 MB
Missing compression0
Cookies41 third-party

Main document

status 200 · 0 redirects

https://xelta.ai/ai-ads

HeaderValue
alt-svch3=":443"; ma=86400
cache-controlprivate, no-cache, no-store, max-age=0, must-revalidate
cf-cache-statusDYNAMIC
cf-raya387d55f7a9c5522-DEL
content-encodingbr
content-typetext/html; charset=utf-8
dateWed, 09 Sep 2026 17:15:11 GMT
expect-ctmax-age=86400, enforce
link</_next/static/media/47fe1b7cd6e6ed85-s.p.3bh2vc0w-r-ll.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/83afe278b6a6bb3c-s.p.2bn3s6zvc0dyp.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/8dfd6563338cbf38-s.p.2uos8jt9rp249.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/8e6fa89aa22d24ec-s.p.2o7m9ogm38dql.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/9d0c71fa164043fa-s.p.2snziqcncuet5.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/a218039a3287bcfd-s.p.43zbiuwnnoiok.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/c875c6f5d3e977ac-s.p.1h18_wedhzk4h.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/ce62453a442c7f35-s.p.0a0h245ktd4x0.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/e2334d715941921e-s.p.3o_v2fun1jzxk.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/media/e8f2fbee2754df70-s.p.1dqa_6e_ad4sj.woff2>; rel=preload; as="font"; crossorigin=""; type="font/woff2", </_next/static/chunks/2d1gbxt7sbqx3.css>; rel=preload; as="style", </_next/static/chunks/2d9-f2l59svdc.css>; rel=preload; as="style", </_next/static/chunks/178pt4rau30r7.css>; rel=preload; as="style"
nel{"report_to":"cf-nel","success_fraction":0.0,"max_age":604800}
referrer-policysame-origin strict-origin-when-cross-origin
report-to{"group":"cf-nel","max_age":604800,"endpoints":[{"url":"https://a.nel.cloudflare.com/report/v4?s=CwQzXAr0vcZ4zPkaWGouPgE7PXIfshbeTabHc9LiMUOMT%2BFF%2F45d4h%2FfajaZj%2Bun3DK5g1HbxtPOZPvDr525HsMcXv4oB4q5DcpZ%2FzEPLLQ49Led457qgLQ%2F"}]}
servercloudflare
server-timingcfCacheStatus;desc="DYNAMIC" cfEdge;dur=46,cfOrigin;dur=1278
speculation-rules"/cdn-cgi/speculation"
strict-transport-securitymax-age=31536000; includeSubDomains; preload
varyrsc, next-router-state-tree, next-router-prefetch, next-router-segment-prefetch, Accept-Encoding
x-content-type-optionsnosniff
x-frame-optionsSAMEORIGIN
x-xss-protection1; mode=block

Response codes

200
9192.9%
204
66.1%
401
11.0%

Requests and sizes per content type

9 types

Transfer size9.4 MB

  • image83.4%
  • javascript13.0%
  • font3.1%
  • html0.31%
  • favicon0.09%
  • json0.06%
  • plain0.02%
  • css0.01%
  • other0.01%

Content size13.0 MB

  • image60.3%
  • javascript30.7%
  • css5.0%
  • font2.2%
  • html1.7%
  • favicon0.06%
  • json0.02%
  • other0.00%

Requests97

  • javascript44.3%
  • image23.7%
  • font10.3%
  • json7.2%
  • css4.1%
  • other4.1%
  • plain4.1%
  • html1.0%
  • favicon1.0%
ContentHeader SizeTransfer SizeContent SizeRequests
html0 b29.8 KB229.9 KB1
css0 b923 B670.6 KB4
javascript0 b1.2 MB4.0 MB43
image0 b7.8 MB7.8 MB23
font0 b296.8 KB292.4 KB10
favicon0 b8.9 KB8.3 KB1
other0 b744 B151 B4
json0 b5.5 KB2.8 KB7
plain0 b1.5 KB0 b4
Total0 b9.4 MB13.0 MB97

Data per domain

14 domains
DomainTotal download timeTransfer SizeContent SizeRequests
xelta.ai37.191 s8.8 MB11.1 MB77
fonts.googleapis.com314 ms923 B1.2 KB1
www.googletagmanager.com828 ms300.9 KB889.2 KB2
static.cloudflareinsights.com201 ms10.1 KB29.6 KB1
connect.facebook.net233 ms245.2 KB886.8 KB2
vygxif9kfe.execute-api.ap-south-1.amazonaws.com329 ms1.7 KB98 B4
analytics.google.com565 msN/A0 b1
stats.g.doubleclick.net130 ms553 B0 b1
www.google.co.in144 ms408 B42 B1
us-assets.i.posthog.com105 ms34.1 KB98.8 KB2
mpc-prod-27-s6uit34pua-uk.a.run.app383 msN/A0 b1
cms-b.xelta.ai215 ms1.6 KB69 B2
www.facebook.com58 ms422 B0 b1
pmt.xelta.ai1.102 s879 B1.3 KB2

Expires & last-modified statistics

typeminmedianmax
Expires0 seconds1 year1 year
Last modified2 minutes21 hours1 week

Requests loaded after onLoad event

50 requests

Includes requests done after load event end.

ContentTransfer SizeRequests
html0 b0
css0 b0
javascript595.2 KB15
image6.9 MB20
font0 b0
favicon8.9 KB1
plain1.5 KB4
other0 b3
json4.2 KB6
Total7.5 MB50

Requests loaded after onContentLoad

50 requests

Includes requests done after DOM content loaded.

ContentTransfer SizeRequests
html0 b0
css0 b0
javascript595.2 KB15
image6.9 MB20
font0 b0
favicon8.9 KB1
plain1.5 KB4
other0 b3
json4.2 KB6
Total7.5 MB50

CPU

https://xelta.ai/_next/static/chunks/3uwr3jqy3726u.js is responsible for 58% of blocking time
930 ms of 1610 ms total. Defer it, replace it with a lighter alternative, or move its work off the main thread to recover most of your TBT.
Get deeper CPU insight with one extra run
Run with --enableProfileRun to see where main-thread time went, blocking time and CPU cost per script, module and function, forced reflows and frame stability. The data is collected in one extra run, so the timing metrics of your measured runs stay untouched.

Long tasks

Tasks ≥ 50 ms blocking the main thread, collected via the Long Task API.

TBT730 ms
Max potential input delay243 ms
Total long tasks10
Total time2.524 s
Last task at6.763 s
Before first paint0 ms0 tasks
Before FCP1.394 s2 tasks
Before LCP1.394 s2 tasks
After load2.524 s10 tasks

Long Animation Frames

A long animation frame (LOAF) is a frame that took ≥ 50 ms from input to the next paint. The part beyond the threshold is blocking time, the number that hurts Interaction to Next Paint and Total Blocking Time. Break long tasks up (scheduler.yield(), smaller chunks) or move the work off the main thread. Read more about the Long Animation Frames API.

Long animation frames19showing the 10 with the most blocking time
Blocking time2.769 sacross all long frames — what hurts INP and TBT
Blocking before LCP1.312 sdelaying the largest paint — fix these first
Blocking after load2.435 safter the load event — didn't delay page load

What to fix first

ScriptFramesTime runningBlocking (share by run time)Forced style & layoutTriggered by
3uwr3jqy3726u.js11.106 s929.5 ms–script tag
js3rd party3335 ms224.6 ms–script tag, timer or animation callback
fbevents.js3rd party1243.1 ms193.1 ms–script tag
11234040900237293rd party1168 ms114.8 ms–script tag
18tfuc5o_hr--.js1125.5 ms67.8 ms–script tag
gtm.js3rd party197.1 ms46.6 ms–script tag
rocket-loader.min.js230.9 ms27.9 ms–event handler
0j62xb9va9k4c.js113 ms5.9 ms–event handler

A frame's blocking time is split between its scripts by their share of the frame's work, capped at each script's own run time — blocking from work no script owns (HTML parsing, browser internals) stays unattributed. The per-script blocking view below uses the same attribution.

Long animation frame #1 · 1.330 sat 2.920 s · before LCP
blocking 1.100 s
  • Scripts & other work1.308 s
  • Animation callbacks21.9 ms
  • Style & layout0 ms
  • Render0 ms
2 scripts ran during this frame
Ran for
1.106 s
How it started
script tag
Ran for
18.7 ms
Started by
#document.onload
How it started
event handler
Source function
c
Position in source
character 9348 into the file (locate it via DevTools → Performance → the Long Animation Frames track)
Long animation frame #2 · 435.8 msat 5.074 s · after load
blocking 385.8 ms
  • Scripts & other work435.8 ms
  • Animation callbacks0 ms
  • Style & layout0 ms
  • Render0 ms

The browser did not report which script was responsible for this frame — typically its own style/layout work, or a cross-origin script it will not name.

Long animation frame #3 · 408.5 msat 4.403 s · after load
blocking 280.8 ms
  • Scripts & other work103 ms
  • Animation callbacks305.2 ms
  • Style & layout0.3 ms
  • Render0 ms

The browser did not report which script was responsible for this frame — typically its own style/layout work, or a cross-origin script it will not name.

Long animation frame #4 · 262.5 msat 2.390 s · before LCP
blocking 212 ms
  • Scripts & other work14.9 ms
  • Animation callbacks1.9 ms
  • Style & layout245.7 ms
  • Render0 ms
1 script ran during this frame
Ran for
12.2 ms
Started by
DOMWindow.onload
How it started
event handler
Position in source
character 8077 into the file (locate it via DevTools → Performance → the Long Animation Frames track)
Long animation frame #5 · 243.5 msat 6.114 s · after load
blocking 193.5 ms
  • Scripts & other work243.5 ms
  • Animation callbacks0 ms
  • Style & layout0 ms
  • Render0 ms
1 script ran during this frame
fbevents.js3rd party
Ran for
243.1 ms
How it started
script tag
Long animation frame #6 · 224 msat 5.618 s · after load
blocking 173.9 ms
  • Scripts & other work224 ms
  • Animation callbacks0 ms
  • Style & layout0 ms
  • Render0 ms
1 script ran during this frame
js3rd party
Ran for
223.7 ms
How it started
script tag
Long animation frame #7 · 175.7 msat 6.502 s · after load
blocking 119.3 ms
  • Scripts & other work174.6 ms
  • Animation callbacks0.2 ms
  • Style & layout0.9 ms
  • Render0 ms
1 script ran during this frame
Ran for
168 ms
How it started
script tag
Long animation frame #8 · 143.5 msat 5.971 s · after load
blocking 76.9 ms
  • Scripts & other work142.3 ms
  • Animation callbacks0.7 ms
  • Style & layout0.5 ms
  • Render0 ms
2 scripts ran during this frame
js3rd party
Ran for
5.4 ms
Started by
TimerHandler:setTimeout
How it started
timer or animation callback
Ran for
125.5 ms
How it started
script tag
Long animation frame #9 · 126.9 msat 5.844 s · after load
blocking 57 ms
  • Scripts & other work125.8 ms
  • Animation callbacks1.1 ms
  • Style & layout0 ms
  • Render0 ms
2 scripts ran during this frame
Ran for
13 ms
Started by
MessagePort.onmessage
How it started
event handler
Source function
z
Position in source
character 7856 into the file (locate it via DevTools → Performance → the Long Animation Frames track)
js3rd party
Ran for
105.9 ms
Started by
TimerHandler:setTimeout
How it started
timer or animation callback
Long animation frame #10 · 100.2 msat 6.363 s · after load
blocking 47.8 ms
  • Scripts & other work99.7 ms
  • Animation callbacks0.1 ms
  • Style & layout0.4 ms
  • Render0 ms
1 script ran during this frame
gtm.js3rd party
Ran for
97.1 ms
How it started
script tag

Blocking time per script (browser-reported)

How much each script blocked the main thread, derived from the Long Animation Frame API. Each frame's blocking time is split between its scripts by their share of the frame's work, capped at each script's own run time — blocking from work no script owns (HTML parsing, browser internals) is not attributed (older data credits the script that started the frame). The closest answer to "which script should I fix to improve TBT" the platform exposes.

Third party

Third party requests categorised by Third party web version 0.29.2.

Third-party requests23
Tools8
Categories8
Third-party cookies1

Categories

8 categories

Requests by category23

  • survelliance9 req · 6 tools39.1%
  • other4 req · 1 tool17.4%
  • social3 req · 1 tool13.0%
  • tag-manager2 req · 1 tool8.7%
  • utility2 req · 2 tools8.7%
  • cdn1 req · 1 tool4.3%
  • analytics1 req · 1 tool4.3%
  • ad1 req · 1 tool4.3%

Third party requests and tools

8 categories
cdnGoogle Fonts1 requests · 1 tool
survellianceGoogle FontsGoogle Tag ManagerFacebook+ 3 more9 requests · 6 tools
tag-managerGoogle Tag Manager2 requests · 1 tool
utilityCloudflareOther Google APIs/SDKs2 requests · 2 tools
socialFacebook3 requests · 1 tool
otherAmazon Web Services4 requests · 1 tool
analyticsGoogle Analytics1 requests · 1 tool
adGoogle/Doubleclick Ads1 requests · 1 tool

Unmatched third party domains

2 domains

Domains that didn't match any tool in Third party web. If you are sure they are third party domains, please do a PR to that project. You can also fine tune the list using --firstParty.

  • us-assets.i.posthog.com
  • mpc-prod-27-s6uit34pua-uk.a.run.app
Third party cookies1
.facebook.com1 cookie

First party vs third party

81 first · 17 third party

Transfer size9.4 MB

  • First party8.8 MB93.8%
  • Third party594.2 KB6.2%

Content size13.0 MB

  • First party11.1 MB85.7%
  • Third party1.9 MB14.3%

Requests98

  • First party8182.7%
  • Third party1717.3%

First party requests and sizes per content type

81 requests

Calculated using .*xelta.* (use --firstParty to configure).

ContentHeader SizeTransfer SizeContent SizeRequests
html0 b29.8 KB229.9 KB1
css0 b0 b669.4 KB3
javascript0 b657.8 KB2.1 MB36
image0 b7.8 MB7.8 MB22
font0 b296.8 KB292.4 KB10
favicon0 b8.9 KB8.3 KB1
other0 b744 B151 B2
json0 b4.6 KB2.7 KB5
plain0 b579 B0 b1
TotalN/A8.8 MB11.1 MB81

Third party requests and sizes per content type

17 requests
ContentHeader SizeTransfer SizeContent SizeRequests
html0 b0 b0 b0
css0 b923 B1.2 KB1
javascript0 b590.2 KB1.9 MB7
image0 b408 B42 B1
font0 b0 b0 b0
favicon0 b0 b0 b0
other0 b0 b0 b2
plain0 b975 B0 b3
json0 b895 B43 B2
TotalN/A594.2 KB1.9 MB17